Client: Gap  Agency: Havas helia

Gap+ loyalty app gives you an exclusive everyday 5% off* (including most promotions) as well as exclusive offers, tailored to your likes and delivered to your phone.
You’ll get all the latest Gap news, tailored to your interests, in one place. And the latest fashion inspiration from bloggers, designers, artists, musicians and style icons.
You’ll have the entire Gap range in a few taps of the finger – including the latest new arrivals, free delivery on orders over £50 and free returns.
Plus, find your nearest Gap store, wherever you are, with the handy store locator.