Client: Pot Noodle Agency: Lucky Generals
OK. We know you're busy, so we'll keep this short. Pot Noodle is the UK's number 1 instant hot snack. It's also one of Britain's most iconic brands. But over the years, it had become associated with Slacker culture. While this had worked brilliantly for previous generations, it was out of touch with today's 18-24s.
So we flipped its key brand benefit - simplicity - so that it appealed to today's go-getters. We launched with a spot about a young lad who dreams of success in the boxing ring.